CREATIVE DIRECTION
Whether
in-house or with an advertising agency, Inside
Ideas works in concert with your management team,
providing international award-winning creative
expertise to your unique project. Our
team applies a disciplined process for
effective creative direction. We begin with a
creative brief, where we underscore the objectives:
message, tone & manner, design influencers
(colors, icons, art, textures from the product
or product benefit), copy points, and mandatory
items of communication. We then produce ideas
in black marker on white board—the old fashioned
way, before the computer. If there is not an idea
at this stage, it shows. We then take the on-target
ideas/concepts, and design a layout following
the design influencers, further enhancing the
concept.
 Advertising - compelling, emotional based Ad campaigns
Corporate
ID - corporate
logo & product logo design
Rich
Media Design
– animated internet advertising
Packaging - concept through mechanical and focus groups
Direct Mail - concept through fulfillment and tracking
Promotions - complete from creative through legal
Collateral
- concept & design through production and
printing
On-site P.O.P. - strategic concepts and graphics
Theme branding line development
Public Relations & Corporate Communications
Broadcast - Television and Radio
Multi Media - website, webcasting, live brochure, CD/DVD
Commercial Print Management
Commercial Photographic Supervision
Concept, design and execution of your
specific creative project without the burden of
non-value-adding agency fees and relationships.
The Inside Ideas creative team applies years of
award-winning experience and expertise with big
agency systems, processes and procedures to produce
creative concepts and messaging rooted in your
brand positioning, with strategy designed to identify
with and tap your prospects emotions.
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THE BIG IDEA
Our marketing team will deliver innovative marketing and media concepts never realized in your industry, within a defined budget that will meet specific growth or sales objectives.
Sometimes the best marketing campaigns do not
call for traditional broadcast media like TV,
Radio, and Print. There may be an opportune time
for your company to take the lead with an innovative
marketing concept or media idea that results in
a big bang without having to directly compete
with the other 3000 traditional broadcast messages
your audience gets hit with daily. Using a generation
of expertise, our team will take a brand positioning
and sales objective and deliver original marketing
and media concepts that create exposure and produce
results. |
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